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February 15, 2018 @ 11:30 am - 1:00 pm
Media Relations 101:
How to Get Your Story in the News
The topic is media relations – and specifically, how to engage the right media outlets and contacts that reach your desired audiences to share your company’s story.
Join Bellmont Partners to learn how media relations can help your company achieve its business objectives, as well as the basic tools, processes and best practices to get started. From the Star Tribune to the Wall Street Journal, Bellmont Partners have placed their client’s stories in hundreds of media outlets locally and nationally. Bellmont Partners is a full-service public relations and integrated communications agency based in Edina, with a focus on innovative, growing companies, and a team dedicated to medical technology, medical device and technology industries.
Thursday, February 15 — 11:30 a.m. – 1 p.m. Lunch and Learn
at UEL — 1000 Westgate Drive St Paul 55114
2nd Floor Conference Room- West Entrance (courtesy of MN Lions Eye Bank)
$25 per person — FREE for UEL Tenants
Shelli Lissick – Partner
Shelli honed her public relations expertise with 21 years of agency, corporate, small business, university and consulting experience. Skilled as a project manager, writer and media relations pro, she has developed a wide range of results-driven public relations campaigns for med-tech, med-device and technology clients including Cardiovascular Systems, Inc., IMRIS, Inspire Medical Systems, MicroCare Medical, NxThera, Verde Technologies, Solvay Dental 360™, PeopleNet, Minnesota High Tech Association, Reeher, Arcserve, ID Insight and more. With a specialty in and passion for media relations, Shelli has built relationships with and placed thousands of stories in national, regional, specialized med-tech trade, Twin Cities and Greater Minnesota media outlets, from TV and radio shows to newspapers, magazines, websites and blogs, including the Star Tribune, Prioneer Press, Minneapolis/St.Paul Business Journal, Minnesota Business and more.
Hyedi Nelson- Account Supervisor
Hyedi has more than eight years of experience in media relations, content creation and management, social media, marketing and project management. She enjoys finding the most effective way to tell her clients’ stories through both traditional and digital channels to the right audiences. Hyedi leads the Bellmont Partners health and wellness practice, working with current and former clients like MicroCare Medical, Inspire Medical Systems, IMRIS and NxThera. She also leads the PR efforts for Solvay Dental 360™, recently leading the global product and business line launch at an international trade show in Cologne, Germany. Hyedi holds a bachelor of arts degree in mass communication and a master of arts degree in health communication from the University of Minnesota. In 2017, Hyedi was an Ad Fed Minnesota’s 32 Under 32 winner, selected from more than 100 nominees in the organization’s annual recognition of the best young talent in marketing, advertising and public relations.
Johanna Holub- Senior Account Executive
Formerly a community newspaper editor in Minnesota, Johanna spent several years in her early career covering local news. Today, she puts her experience to work for Bellmont Partners clients, specializing in research, content development, social media management and media relations for B2B and B2C organizations in a variety of industries, including transportation, health and med tech. A talented writer, Johanna works with numerous Minnesota organizations to develop, write and deliver compelling content across multiple platforms. She is an alumna of the College of St. Benedict and has worked at public relations agencies in Seattle where she worked with clients in the hospitality, legal and health care space. Some of her current clients include NxThera, Solvay Dental 360™ and PeopleNet.