BRAND Boot Camp @ UEL Sept 26

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September 26, 2017 @ 12:00 pm - 1:00 pm

University Enterprise Laboratories is committed to providing services and programs to help early-stage companies accelerate along the commercialization continuum.

We are fortunate to have a national brand expert and the author of The Good Brand: How Companies Create Valuable Brands, available as a guest speaker for an exciting luncheon workshop.

About Brand Boot Camp 
Your brand is — or should be — your company’s most valuable asset.

A strong brand will make your company more profitable, valuable and salable. Many companies believe that brand building is something that will take care of itself. This workshop may change your mind about what it means to be a
proactive brand builder.

True brand-centric companies are always working on their brand. It is not a natural skill. It takes training and discipline but it is not difficult or expensive.

In one hour, this workshop will give you the tools you need to start becoming a valuable brand-centric company. It will cover the three fundamental rules of branding in a learn-by-example “edutainment” style.

Attendees will also be offered a complimentary e-copy of the speaker’s book, The Good Brand.

Who should attend
ALL are welcome, but C-level company executives, in-house counsel and company marketers interested in strengthening their company shouldn’t miss this!

A concise strategy for identifying strengths/weaknesses in your brand
A three-step plan to fix weaknesses
A comprehensive understanding how brands drive your company’s
value and profitability.

About the Speaker
Michael Lasky, the author of The Good Brand – How Companies Create Valuable Brands, is a combined brand expert and brand attorney at Stoel Rives and Altera Law. His lectures on brand building have been seen in many venues internationally and Brand Boot Camp is recognized as a highly entertaining and energizing program to get your company’s brand on the path to being valuable.

Program Location
University Enterprise Laboratories – UEL
1000 Westgate Drive – 2nd floor; accessible via WEST ENTRANCE
Saint Paul MN 55114

Program Details
11:45 am – Registration and Networking
Noon – Program
12:55 pm – Wrap Up & Casual Discussion for Those Staying past 1 pm

​Sept 26 Luncheon REGISTRATION – $20
Please REGISTER by Friday, September 22.


September 26, 2017
12:00 pm - 1:00 pm